Online Merchants
SOC: 13-1199.06


Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

National Salary Information:

Hourly Statistics:

Annual Statistics:

Source: Bureau of Labor Statistics 2015 wage data.

Employment Projections:

Employment (2014):
998,000 employed

Projected (2024):
1,046,000 employed

Projected growth (2014-2024)

Source: Bureau of Labor Statistics 2015 2014-2024 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2014-2024). "Projected job openings" represent openings due to growth and replacement.

Alternate Titles:

  • E-Commerce Analyst
  • E-Commerce Developer
  • E-Commerce Director
  • E-Commerce Manager
  • E-Commerce Merchant
  • E-Commerce Project Manager
  • E-Commerce Retailer
  • E-Commerce Specialist
  • E-Merchant
  • E-tailer
  • Internet Merchant
  • Internet Retailer
  • Marketing Director
  • Marketing Specialist
  • Master Hearth Technician
  • Online Marketing Manager
  • Online Merchant
  • Online Retailer
  • Online Services Manager
  • Owner, E Commerce Company
  • Social Media Director
  • Supervisor of Operations
  • Transaction Coordinator
  • Vice President of Marketing
  • Web Merchant
  • Web Retailer
  • Wholesale Representative

  • Job Zone Four: Considerable Preparation Needed


    A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.


    Most of these occupations require a four-year bachelor's degree, but some do not.

    Job Training:

    Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

    Required Skills:

  • Reading Comprehension
  • Active Listening
  • Writing
  • Speaking
  • Mathematics
  • Critical Thinking
  • Active Learning
  • Learning Strategies
  • Monitoring
  • Social Perceptiveness
  • Coordination
  • Persuasion
  • Negotiation
  • Instructing
  • Service Orientation
  • Complex Problem Solving
  • Operations Analysis
  • Technology Design
  • Programming
  • Operation Monitoring
  • Quality Control Analysis
  • Judgment and Decision Making
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Management of Financial Resources
  • Management of Material Resources
  • Management of Personnel Resources

  • Knowledge Used:

  • Administration and Management
  • Clerical
  • Economics and Accounting
  • Sales and Marketing
  • Customer and Personal Service
  • Personnel and Human Resources
  • Production and Processing
  • Computers and Electronics
  • Engineering and Technology
  • Design
  • Building and Construction
  • Mechanical
  • Mathematics
  • Physics
  • Psychology
  • Sociology and Anthropology
  • Geography
  • Education and Training
  • English Language
  • Foreign Language
  • Fine Arts
  • Public Safety and Security
  • Law and Government
  • Telecommunications
  • Communications and Media
  • Transportation

  • Tasks:

  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
  • Order or purchase merchandise to maintain optimal inventory levels.
  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
  • Integrate online retailing strategy with physical or catalogue retailing operations.
  • Determine and set product prices.
  • Disclose merchant information and terms and policies of transactions in online or offline materials.
  • Deliver e-mail confirmation of completed transactions and shipment.
  • Create, manage, or automate orders or invoices, using order management or invoicing software.
  • Create or maintain database of customer accounts.
  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
  • Cancel orders based on customer requests or inventory or delivery problems.
  • Transfer digital media, such as music, video, or software, to customers via the Internet.
  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
  • Initiate online auctions through auction hosting sites or auction management software.
  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
  • Devise, select, or purchase domain name and web address.
  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
  • Determine location for product listings to maximize exposure to online traffic.
  • Design customer interface of online storefront, using web programming or e-commerce software.
  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
  • Receive and process payments from customers, using electronic transaction services.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.
  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.

  • Tools & Technology:

  • Credit card machines
  • Desktop computers
  • External hard drives
  • Label printers
  • Laser facsimile machines
  • Personal computers
  • Tablet computers
  • Adobe Systems Adobe Dreamweaver
  • Adobe Systems Adobe Fireworks
  • Adobe Systems Adobe Photoshop software
  • AJAX
  • Apache Solr
  • Apache Struts
  • Blogging software
  • C#
  • CCBill software
  • Content management systems CMS software
  • Drupal
  • Dynamic hypertext markup language DHTML
  • e-check software
  • Enterprise JavaBeans
  • Extensible HyperText Markup Language XHTML
  • Extensible markup language XML
  • Facebook
  • Financial accounting software
  • Google AdWords
  • Google Analytics
  • Google Checkout
  • Hypertext markup language HTML
  • IBM Digital Analytics
  • IBM Domino
  • IBM InfoSphere DataStage
  • IBM WebSphere
  • Intuit Merchant Services software
  • Intuit QuickBooks software
  • Inventory tracking software
  • JavaScript
  • jQuery
  • Kagi software
  • Linux
  • Magento software
  • Microsoft .NET Framework
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Project
  • Microsoft Visio
  • Microsoft Visual Studio
  • Microsoft Word
  • Mobile application software
  • MyCommerce RegNow
  • MySQL software
  • Oracle Java
  • Oracle JavaServer Pages JSP
  • PayPal
  • PHP: Hypertext Preprocessor
  • ProPay software
  • Search engine marketing SEM software
  • Search engine optimization SEO software
  • Search engine results pages SERP software
  • Shipment processing software
  • Snorasson Holdings CCNow
  • Structured query language SQL
  • Twitter
  • Web browser software
  • Webtrends software
  • WordPress
  • YouTube

  • business and financial operations

    industry stats

    SOC: 13-0000

    Total Employed: 7,032,560

    Average Annual Salary: $73,800