Public Relations and Fundraising Managers
SOC: 11-2031.00


Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

National Salary Information:

Hourly Statistics:

Annual Statistics:

Source: Bureau of Labor Statistics 2015 wage data.

Alternate Titles:

  • Account Executive
  • Account Manager
  • Account Supervisor
  • Alumni Relations Coordinator
  • Business Development Director
  • Campaign Manager
  • Communication Manager
  • Communications Coordinator
  • Communications Director
  • Communications Manager
  • Community Relations Director
  • Customer Service Manager
  • Development Director
  • Development Officer
  • Director of Communications
  • Director of Development and Public Relations
  • Director of Information
  • Director of Marketing and Public Relations
  • Director of Public Affairs
  • Director of Public Information
  • Director of Public Relations
  • Executive Counselor
  • Fund Raiser
  • Fundraising Director
  • Fundraising Manager
  • Funds Development Director
  • Image Consultant
  • Information Director
  • Information Officer
  • Major Gifts Director
  • Major Gifts Officer
  • Marketing Communications Manager
  • Marketing Director
  • Media Relations Director
  • Public Affairs Director
  • Public Affairs Specialist
  • Public Information Director
  • Public Information Officer
  • Public Information Relations Manager
  • Public Relations Coordinator
  • Public Relations Director
  • Public Relations Manager (PR Manager)
  • Public Relations Representative
  • Public Relations Supervisor
  • Publicity Director
  • Publicity Manager
  • Relationship Manager
  • Underwriter Solicitation Director
  • University Relations Director

  • Job Zone Four: Considerable Preparation Needed


    A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.


    Most of these occupations require a four-year bachelor's degree, but some do not.

    Job Training:

    Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

    Required Skills:

  • Reading Comprehension
  • Active Listening
  • Writing
  • Speaking
  • Mathematics
  • Science
  • Critical Thinking
  • Active Learning
  • Learning Strategies
  • Monitoring
  • Social Perceptiveness
  • Coordination
  • Persuasion
  • Negotiation
  • Instructing
  • Service Orientation
  • Complex Problem Solving
  • Operations Analysis
  • Technology Design
  • Programming
  • Operation Monitoring
  • Quality Control Analysis
  • Judgment and Decision Making
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Management of Financial Resources
  • Management of Material Resources
  • Management of Personnel Resources

  • Knowledge Used:

  • Administration and Management
  • Clerical
  • Economics and Accounting
  • Sales and Marketing
  • Customer and Personal Service
  • Personnel and Human Resources
  • Production and Processing
  • Computers and Electronics
  • Design
  • Mathematics
  • Psychology
  • Sociology and Anthropology
  • Geography
  • Medicine and Dentistry
  • Therapy and Counseling
  • Education and Training
  • English Language
  • Foreign Language
  • Fine Arts
  • History and Archeology
  • Philosophy and Theology
  • Public Safety and Security
  • Law and Government
  • Telecommunications
  • Communications and Media
  • Transportation

  • Tasks:

  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Manage communications budgets.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Draft speeches for company executives and arrange interviews and other forms of contact for them.
  • Assign, supervise, and review the activities of public relations staff.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
  • Formulate policies and procedures related to public information programs, working with public relations executives.
  • Respond to requests for information about employers' activities or status.
  • Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • Maintain company archives.
  • Manage in-house communication courses.
  • Produce films and other video products, regulate their distribution, and operate film library.
  • Observe and report on social, economic, and political trends that might affect employers.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

  • Tools & Technology:

  • Computer scanners
  • Desktop computers
  • Laptop computers
  • Multi-line telephone systems
  • Personal computers
  • Photocopying equipment
  • Adobe Systems Adobe Acrobat software
  • Adobe Systems Adobe Distiller
  • Adobe Systems Adobe Dreamweaver
  • Adobe Systems Adobe Fireworks
  • Adobe Systems Adobe Flash Player
  • Adobe Systems Adobe Illustrator
  • Adobe Systems Adobe InDesign
  • Adobe Systems Adobe PageMaker
  • Adobe Systems Adobe Photoshop software
  • Apple Final Cut Pro
  • Apple iDVD
  • Apple iMovie
  • Blackbaud eTapestry
  • Blackbaud The Raiser's Edge
  • Corel WordPerfect Office Suite
  • Data entry software
  • Drupal
  • FileMaker Pro software
  • Google AdWords
  • Google Analytics
  • Google Gmail
  • Hypertext markup language HTML
  • IBM Notes
  • Microsoft Access
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Microsoft Project
  • Microsoft Publisher
  • Microsoft SharePoint software
  • Microsoft Word
  • Novell GroupWise
  • Oracle Eloqua software
  • Oracle PeopleSoft Financials
  • Oracle Siebel Server Sync
  • Oracle software
  • QuarkXPress
  • Web browser software

  • management

    industry stats

    SOC: 11-0000

    Total Employed: 6,936,990

    Average Annual Salary: $115,020