Demonstrators and Product Promoters
SOC: 41-9011.00


Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

National Salary Information:

Hourly Statistics:

Annual Statistics:

Source: Bureau of Labor Statistics 2015 wage data.

Employment Projections:

Employment (2014):
93,000 employed

Projected (2024):
101,300 employed

Projected growth (2014-2024)

Source: Bureau of Labor Statistics 2015 2014-2024 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2014-2024). "Projected job openings" represent openings due to growth and replacement.

Alternate Titles:

  • Appliance Counselor
  • Bell Ringer
  • Brand Ambassador
  • Collector
  • Demonstrator
  • Demonstrator Sales
  • Electric-Gas Appliances Demonstrator
  • Event Specialist
  • Event Staff Member
  • Exhibit Display Representative
  • Exhibitor Sales
  • Fashion Director, Party Plan Sales
  • Fashion Show Director
  • Field Merchandiser
  • Food Counselor
  • Food Demonstrator
  • Goodwill Ambassador
  • Goodwill Representative
  • Greeter
  • Home Demonstrator
  • Home Service Demonstrator
  • Host/Hostess
  • Hostess Party Sales Representative
  • In Store Demonstrator
  • In-Store Demonstrator
  • Independant Associate
  • Knitting Demonstrator
  • Meat Products Demonstrator
  • Merchandiser
  • Newcomer Hostess
  • Party Demonstrator
  • Party Director
  • Party Plan Dealer
  • Party Plan Demonstrator
  • Party Plan Sales Agent
  • Party Plan Sales Consultant
  • Party Plan Sales Director
  • Party Plan Sales Host/Hostess
  • Party Plan Selling Distributor
  • Party Planner
  • Presentation Team Member
  • Product Ambassador
  • Product Demonstrator
  • Product Specialist
  • Retail Sales Merchandiser
  • Sales Exhibitor
  • Sandwich Board Carrier
  • Sewing Demonstrator
  • Sewing Techniques Demonstrator
  • Welcome Hostess
  • Welcome Wagon Hostess

  • Job Zone Two: Some Preparation Needed


    Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.


    These occupations usually require a high school diploma.

    Job Training:

    Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations.

    Required Skills:

  • Reading Comprehension
  • Active Listening
  • Writing
  • Speaking
  • Mathematics
  • Critical Thinking
  • Active Learning
  • Learning Strategies
  • Monitoring
  • Social Perceptiveness
  • Coordination
  • Persuasion
  • Negotiation
  • Instructing
  • Service Orientation
  • Complex Problem Solving
  • Operations Analysis
  • Technology Design
  • Programming
  • Operation Monitoring
  • Troubleshooting
  • Quality Control Analysis
  • Judgment and Decision Making
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Management of Personnel Resources

  • Knowledge Used:

  • Administration and Management
  • Clerical
  • Sales and Marketing
  • Customer and Personal Service
  • Production and Processing
  • Food Production
  • Computers and Electronics
  • Mathematics
  • Psychology
  • Education and Training
  • English Language
  • Public Safety and Security
  • Law and Government
  • Telecommunications
  • Communications and Media
  • Transportation

  • Tasks:

  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Sell products being promoted and keep records of sales.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Suggest specific product purchases to meet customers' needs.
  • Transport, assemble, and disassemble materials used in presentations.
  • Identify interested and qualified customers to provide them with additional information.
  • Practice demonstrations to ensure that they will run smoothly.
  • Prepare or alter presentation contents to target specific audiences.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Train demonstrators to present a company's products or services.
  • Instruct customers in alteration of products.
  • Research or investigate products to be presented to prepare for demonstrations.
  • Recommend product or service improvements to employers.
  • Provide product information, using lectures, films, charts, or slide shows.
  • Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
  • Stock shelves with products.
  • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
  • Write articles or pamphlets about products.

  • Tools & Technology:

  • Barcode scanners
  • Desktop computers
  • Digital cameras
  • Domestic coffee makers
  • Domestic electric skillets
  • Domestic toaster ovens
  • Espresso makers
  • Handheld calculators
  • Personal computers
  • Email software
  • Hypertext markup language HTML
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft PowerPoint
  • Microsoft Word
  • Presentation software
  • Spreadsheet software
  • Web browser software
  • Word processing software

  • sales and related

    industry stats

    SOC: 41-0000

    Total Employed: 14,462,120

    Average Annual Salary: $39,320