Copy Writers
SOC: 27-3043.04

Description:

Write advertising copy for use by publication or broadcast media to promote sale of goods and services.


National Salary Information:

Hourly Statistics:

Annual Statistics:

Source: Bureau of Labor Statistics 2015 wage data.


Employment Projections:

Employment (2014):
136,500 employed

Projected (2024):
139,700 employed

Projected growth (2014-2024)


Source: Bureau of Labor Statistics 2015 2014-2024 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2014-2024). "Projected job openings" represent openings due to growth and replacement.


Alternate Titles:

  • Account Executive
  • Ad Copy Writer
  • Ad Writer
  • Advertising Account Executive
  • Advertising Associate
  • Advertising Copy Writer
  • Advertising Copywriter
  • Advertising Specialist
  • Advertising Writer
  • Blurb Writer
  • Business Writer
  • Communications Specialist
  • Copy Writer
  • Copywriter
  • Creative Director
  • Creative Services Director
  • Creative Services Manager
  • Freelance Copywriter
  • Online Content Developer
  • Production Director
  • Web Content Writer
  • Writer


  • Job Zone Four: Considerable Preparation Needed

    Experience:

    A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

    Education:

    Most of these occupations require a four-year bachelor's degree, but some do not.

    Job Training:

    Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.


    Required Skills:

  • Reading Comprehension
  • Active Listening
  • Writing
  • Speaking
  • Mathematics
  • Science
  • Critical Thinking
  • Active Learning
  • Learning Strategies
  • Monitoring
  • Social Perceptiveness
  • Coordination
  • Persuasion
  • Negotiation
  • Instructing
  • Service Orientation
  • Complex Problem Solving
  • Operations Analysis
  • Technology Design
  • Programming
  • Operation Monitoring
  • Operation and Control
  • Judgment and Decision Making
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Management of Financial Resources
  • Management of Material Resources
  • Management of Personnel Resources

  • Knowledge Used:

  • Administration and Management
  • Clerical
  • Economics and Accounting
  • Sales and Marketing
  • Customer and Personal Service
  • Personnel and Human Resources
  • Production and Processing
  • Computers and Electronics
  • Engineering and Technology
  • Design
  • Mechanical
  • Mathematics
  • Psychology
  • Sociology and Anthropology
  • Geography
  • Medicine and Dentistry
  • Therapy and Counseling
  • Education and Training
  • English Language
  • Foreign Language
  • Fine Arts
  • History and Archeology
  • Philosophy and Theology
  • Public Safety and Security
  • Law and Government
  • Telecommunications
  • Communications and Media
  • Transportation


  • Tasks:

  • Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Present drafts and ideas to clients.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Vary language and tone of messages based on product and medium.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
  • Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
  • Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.

  • Tools & Technology:

  • Copy machines
  • Desktop computers
  • Laptop computers
  • Personal computers
  • Teleconferencing equipment
  • Universal serial bus USB flash drives
  • Videoconferencing equipment
  • Adobe Systems Adobe Acrobat software
  • Adobe Systems Adobe After Effects
  • Adobe Systems Adobe InDesign
  • Adobe Systems Adobe Persuasion
  • Adobe Systems Adobe Photoshop software
  • Adobe Systems Adobe Premiere Pro software
  • Apple Final Cut software
  • Avid Technology Media Composer
  • Campaign Monitor
  • Corel Presentation
  • Facebook
  • FileMaker Pro software
  • Hypertext markup language HTML
  • LinkedIn
  • Microsoft Access
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft SharePoint software
  • Microsoft Word
  • MySQL software
  • PHP: Hypertext preprocessor
  • Quark Xpress
  • SendGrid
  • Twitter
  • WordPress
  • YouTube


  • arts design entertainment sports and media


    industry stats

    SOC: 27-0000

    Total Employed: 1,843,600

    Average Annual Salary: $56,980